Advertising Learning Targets
ALT 1 - Marketing Info
Understands how to employ marketing information to create a marketing plan to promote a product/service.
AST 1.1 - Define Problem : I can define a problem and set goals to solve the problem.
AST 1.2 - Market Research : I can conduct marketing research to obtain and evaluate information.
AST 1.3 - Communicating Information : I can select promotional activities and media needed to communicate information about products, services, images, and/or ideas to achieve a desired outcome.
AST 1.4 - Selecting Audiences : I can determine and target marketing strategies to a select audience.
AST 1.5 - Scheduling : I can establish appropriate schedules to reach a desired outcome.
AST 1.6 - Finances : I can plan the use of financial resources for marketing activities.
AST 1.7 - Impact of Marketing : I can develop evaluative criteria to assess the impact of marketing activities.
ALT 2 - Designing Creative Content
Understands how to design creative content for promotional materials used in implementing a marketing plan.
AST 2.1 - Theme and Message : I can develop a theme and message for creative content based on the features, benefits, and uses of a particular product/service.
AST 2.2 - Production Techniques : I can design creative content that shows a basic understanding of production techniques.
AST 2.3 - Coordination : I can develop a marketing plan and creative content that shows creativity and uses an original and coordinated approach.
ALT 3 - Professional Skills
Applies and demonstrates key professional skills to facilitate business success and to progress in business, marketing, sales and service careers.