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Digital Marketing Learning Targets

Business-Mktg, Digital Marketing

ALT 1 - Social Media

Understands the role of social media in marketing.

AST 1.1 - Define Understand Social Marketing  :  Define and understand the concept of social media marketing.

AST 1.2 - Growth of Social Media  :  Examine the growth of social media marketing.

AST 1.3 - Uses of Social Media  :  Examine and understand the uses of social media in marketing.

ALT 2 - Social Networks

Understand how to use social networks as a marketing tool.

AST 2.1 - Facebook  :  Demonstrate an understanding and ability to use Facebook for marketing.

AST 2.2 - Google+  :  Demonstrate an understanding and ability to use Google+ for marketing.

AST 2.3 - Twitter  :  Demonstrate an understanding and ability to use Twitter for marketing.

AST 2.4 - LinkedIn  :  Demonstrate an understanding and ability to use LinkedIn for marketing.

ALT 3 - Team Skills

Utilizes effective team skills, applies an understanding of the various individual team member roles, applies strategies, and facilitates team goals, objectives, and plans in building, motivating, rewarding and leading a high performance team in a diverse workplace environment (MSD 177)

AST 3.1 - YouTube  :  Demonstrate an understanding and ability to use YouTube for marketing.

AST 3.2 - Vimeo  :  Demonstrate an understanding and ability to use Vimeo for marketing.

ALT 4 - Mobile Marketing

Understands and demonstrates how to use mobile marketing as a marketing tool

AST 4.1 - Mobile Marketing Functions  :  Acquire a working understanding of how mobile marketing functions.

AST 4.2 - Ability to Use Moble Marketing  :  Demonstrate an understanding and ability to use mobile for marketing.

ALT 5 - Blogs

Understands and demonstrates how to use blogs as a marketing tool

AST 5.1 - How a Blog Functions  :  Acquire a working understanding of how a blog functions.

AST 5.2 - Blogger  :  Demonstrate how to use Blogger as a marketing tool.

ALT 6 - Emerging Social Media

Understands and demonstrates how to use emerging social media as a marketing tool

ALT 7 - Digital Marketing Skills

Employs digital marketing skills to understand and perform marketing, sales, and service activities

AST 7.1 - Apply Nonverbal Techniques  :  Apply nonverbal techniques (such as dress, gestures, eye contact, proximity, etc.) appropriately to the situation.

AST 7.2 - Active LIstening Techniques  :  Employ active-listening techniques.

AST 7.3 - Interpret Verbal Behaviors  :  Interpret verbal behaviors to enhance communication including voice speed, voice quality and tone.

AST 7.4 - Incorporate Technology   :  Incorporate technology smoothly into presentations

AST 7.5 - Provide Customer Service  :  Provides Customer Service

ALT 8 - Metacognitive Skills

Apply and demonstrate key professional metacognitive skills to facilitate business success and to progress in business, marketing, sales and service careers.

AST 12.1 - Collaboration  :  COLLABORATION: Students work effectively with others; respect diversity; are empathetic, cooperative, and willing to compromise; assume shared responsibility for group tasks; and communicate effectively in groups.

AST 12.2 - Communication  :  COMMUNICATION: Students effectively communicate and listen through oral, written, visual, and nonverbal formats in both formal and information situations.

AST 12.3 - Leadership  :  LEADERSHIP: Students inspire and influence others to achieve a common goal by capitalizing on strengths to coordinate tasks; motivating and guiding others; taking initiative and responsibility for outcomes; being decisive, assertive, and authoritative; developing others' skills; and negotiating conflict.

AST 12.4 - Self-Efficacy  :  SELF-EFFICACY: Students are confident in their ability to obtain academic success; persist to overcome challenges; and are not defeated by failure.

AST 12.5 - Integrity  :  INTEGRITY: Students work in a systematic and organized fashion to develop precise and accurate products that comply with procedures and directions; have high standards; and maintain personal and academic integrity.

AST 12.6 - Adaptability  :  ADAPTABILITY: Students respond and adapt well to change; are comfortable with ambiguity; adjust priorities and thinking in response to change; manage pressure and setbacks; and maintain an optimistic outlook.