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Fashion Retail Marketing Learning Targets

Business-Marketing, Fashion Retail Marketing

ALT 1 - Understanding the Fashion Industry

Understand the development of fashion and the fashion industry.

AST 1.1 - Satisfying Needs  :  I can recognize how clothing satisfies various needs.

AST 1.2 - Apparel Categories  :  I can classify apparel categories.

AST 1.3 - Stages of Fashion  :  I can identify the fashion cycle and describe what happens in each stage.

AST 1.4 - Contributing Factors  :  I can identify factors that contributed to the development of the apparel industry.

AST 1.5 - Identifying Designers  :  I can identify fashion designers and understand their contributions to fashion.

AST 1.6 - Identifying Retailers  :  I can identify types of fashion retailers.

ALT 2 - Fashion Promotion

Understand the principles of fashion promotion.

AST 2.1 - Marketing  :  I can understand market segmentation and target marketing.

AST 2.2 - Promotional Mix  :  I can understand the promotional mix.

AST 2.3 - 4 P's of Marketing  :  I can identify the 4 Ps of Marketing.

AST 2.4 - Printing Advertising  :  I can identify the main components of printing advertising.

ALT 3 - Visual Merchandising

Understand the principles of visual merchandising.

AST 3.1 - Elements of Color  :  I can understand the elements of color.

AST 3.2 - Elements of Design  :  I can understand the elements of design.

AST 3.3 - Visual Merchandising  :  I can understand the elements of visual merchandising.

AST 3.4 - Elements of Display  :  I can understand the elements of display design and preparation.

ALT 4 - Skill Demonstration

Apply and demonstrate key professional metacognitive skills to facilitate business success and to progress in business, marketing, sales, and service careers.

AST 4.1 - Collaboration  :  Students work effectively with others; respect diversity; are empathetic, cooperative, and willing to compromise; assume shared responsibility for group tasks; and communicate effectively in groups.

AST 4.2 - Communication  :  Students effectively communicate and listen through oral, written, visual, and nonverbal formats in both formal and information situations.

AST 4.3 - Leadership  :  Students inspire and influence others to achieve a common goal by capitalizing on strengths to coordinate tasks; motivating and guiding others; taking initiative and responsibility for outcomes; being decisive, assertive, and authoritative; developing others' skills; and negotiating conflict.

AST 4.4 - Self Efficacy  :  Students are confident in their ability to obtain academic success; persist to overcome challenges; and are not defeated by failure.

AST 4.5 - Integrity  :  Students work in a systematic and organized fashion to develop precise and accurate products that comply with procedures and directions; have high standards; and maintain personal and academic integrity.

AST 4.6 - Adaptability  :  Students respond and adapt well to change; are comfortable with ambiguity; adjust priorities and thinking in response to change; manage pressure and setbacks; and maintain an optimistic outlook.