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Marketing 2 Learning Targets

Business-Marketing, Marketing 2

ALT 1 - Marketing Principles

Students will have an understanding of fundamental marketing principles.

AST 1.1 - Understanding Marketing  :  Understand that marketing is all around us.

AST 1.2 - Understanding Private Enterprise  :  Understand the concept of private enterprise.

AST 1.3 - The Marketing Mix  :  Understand the marketing mix or 4P's of marketing.

ALT 2 - Market Research

Students will gain an understanding of marketing research.

AST 2.2 - Market Segmentation  :  Understand the concept of market segmentation.

AST 2.1 - Market Identification  :  Understand the concept of market and market identification.

AST 2.3 - Evaluating Market Plans  :  Understand the importance of evaluating marketing plans.

AST 2.4 - Collecting Data  :  Students will understand methods to collect secondary data: internal company data, internet sources, federal and state government sources, trade organizations.

AST 2.5 - Research Process  :  Students will understand the marketing research process.

AST 2.6 - Methods to Analyze and Present  :  Students will understand methods to analyze and present research data: charts, graphs, and percentages.

ALT 3 - Components

Students will understand the components of a marketing campaign.

AST 3.1 - Promotional Mix  :  Students will understand the elements of the promotional mix: advertising, public relations, personal selling, and sales promotion.

AST 3.2 - Budgets  :  Students will understand marketing budgets.

AST 3.3 - Marketing Plan  :  Students will understand how the marketing mix elements are blended into a cohesive marketing plan.

ALT 4 - Business Presentation

Students will understand how to give a business presentation.

AST 4.1 - Organize a Presentation  :  Students will learn methods to organize a presentation.

AST 4.2 - Coordinate Members  :  Students will understand how to coordinate group members in a business presentation.

AST 4.3 - Visual Aides  :  Students will learn how to properly use visual aides.

ALT 5 - Sales Channels

Students will understand the concepts and processes needed to identify, select, monitor, and evaluate sales channels.

AST 5.1 - Channel Management  :  Explain the nature and scope of channel management.

AST 5.2 - Channels of Distribution  :  Explain the nature of channels of distribution.

ALT 6 - Apply and Demonstrate Skills

Apply and demonstrate key professional metacognitive skills to facilitate business success and to progress in business, marketing, sales, and service careers.

AST 6.1 - Collaboration  :  Students work effectively with others; respect diversity; are empathetic, cooperative, and willing to compromise; assume shared responsibility for group tasks; and communicate effectively in groups.

AST 6.2 - Communication  :  Students effectively communicate and listen through oral, written, visual, and nonverbal formats in both formal and information situations.

AST 6.3 - Leadership  :  Students inspire and influence others to achieve a common goal by capitalizing on strengths to coordinate tasks; motivating and guiding others; taking initiative and responsibility for outcomes; being decisive, assertive, and authoritative; developing others' skills; and negotiating conflict.

AST 6.4 - Self-Efficacy  :  Students are confident in their ability to obtain academic success; persist to overcome challenges; and are not defeated by failure.

AST 6.5 - Integrity  :  Students work in a systematic and organized fashion to develop precise and accurate products that comply with procedures and directions; have high standards; and maintain personal and academic integrity.

AST 6.6. - Adaptability  :  Students respond and adapt well to change; are comfortable with ambiguity; adjust priorities and thinking in response to change; manage pressure and setbacks; and maintain an optimistic outlook.