Marketing Management Learning Targets
Business-Mktg, Marketing Management
ALT 1 - Diversity Within Organizations
Students will identify and understand the nature of diversity within organizations.
AST 1.1 - Dealing with Diversity : Understand how leaders can increase diversity within an organization and deal with increasing diversity.
AST 1.2 - Subordinate/Minority Groups : Discuss what constitutes a subordinate/minority group and the concept of glass ceilings.
ALT 2 - Decisions and Conflicts
Students will understand the process for making sound decisions and resolving conflicts.
AST 2.1 - Techniques : Describe several decision-making techniques.
AST 2.2 - Conflicts and Resolutions : Understand causes of conflict and some strategies for resolution.
ALT 3 - Concepts of Leadership
Students will understand the concepts of leadership and the supervisory role.
AST 3.1 - Leader/Supervisor's Job : Understand the nature and scope of a leader/supervisor’s job.
AST 3.2 - Identify Concepts : Identify the concepts of effective leadership.
ALT 4 - Understanding Dynamics
Students will understand how to cope with organizational dynamics.
AST 4.1 - Methods of Communication : Understand the methods of effective communication.
AST 4.2 - Understanding Supervision : Understand the supervision of groups and work teams.
ALT 5 - Understanding an Organization
Students will understand the importance of effective planning, decision-making, and control functions in an organization.
AST 5.1 - Time Management : Define time management.
AST 5.2 - Identify Guidelines : Identify effective time management guidelines.
AST 5.3 - Effective Management Tools : Identify and compare effective meeting management tools.
ALT 6 - Stimulate Performance
Students will understand how to stimulate individual and group performance in an organization.
AST 6.1 - Purpose of Appraisals : Describe the purposes of performance appraisals.
AST 6.2 - Differentiate Performance Appraisals : Differentiate formal and informal performance appraisals.
ALT 7 - Apply and Demonstrate Skills
Apply and demonstrate key professional metacognitive skills to facilitate business success and to progress in business, marketing, sales, and service careers.
AST 7.1 - Collaboration : Students work effectively with others; respect diversity; are empathetic, cooperative, and willing to compromise; assume shared responsibility for group tasks; and communicate effectively in groups.
AST 7.2 - Communication : Students effectively communicate and listen through oral, written, visual, and nonverbal formats in both formal and information situations.
AST 7.3 - Leadership : Students inspire and influence others to achieve a common goal by capitalizing on strengths to coordinate tasks; motivating and guiding others; taking initiative and responsibility for outcomes; being decisive, assertive, and authoritative; developing others' skills; and negotiating conflict.
AST 7.4 - Self-Efficacy : Students are confident in their ability to obtain academic success; persist to overcome challenges; and are not defeated by failure.
AST 7.5 - Integrity : Students work in a systematic and organized fashion to develop precise and accurate products that comply with procedures and directions; have high standards; and maintain personal and academic integrity.
AST 7.6 - Adaptability : Students respond and adapt well to change; are comfortable with ambiguity; adjust priorities and thinking in response to change; manage pressure and setbacks; and maintain an optimistic outlook.