Marketing Seminar Learning Targets
Business-Mktg, Marketing Seminar
ALT 1 - Styles of Leadership
Investigate the history, meaning, theory and styles of leadership.
AST 1.1 - Personal Perspective and Voice : Develop and foster personal perspective and voice for increased leadership effectiveness.
AST 1.2 - Leadership Skills : Apply leadership skills and strategies to current business, community, or personal challenges.
AST 1.3 - Leadership Opportunities : Recognize and seize leadership opportunities.
ALT 2 - Establishing Goals
Learn the importance and fundamentals of a vision and establishing goals.
AST 2.1 - Goal Setting Process : Identify benefits, obstacles/solutions, specific steps, and support in the goal setting process.
AST 2.2 - Select Appropriate Goals : Select appropriate goal(s) and complete each step of the goal setting process.
AST 2.3 - Obstacles : Identify obstacles and describe creative methods for overcoming or by-passing them.
AST 2.4 - Implementing Goals : Describe a step-by-step plan for implementing goals.
ALT 3 - Time Management
Understand the importance of time management and time management techniques.
AST 3.1 - Objectively Evaluating Time Usage : Develop techniques for objectively evaluating current time usage and create a plan for more effective time usage.
AST 3.2 - Charting Energy Cycle : Explain the importance of charting our energy cycle and demonstrate how to use this method.
AST 3.3 - Action Plan : Develop an action plan for increasing personal time management.
AST 3.4 - Interruptions : Demonstrate how to turn interruptions into time opportunities.
ALT 4 - Communication
Understand effective strategies for communication.
AST 4.1 - Understanding of Communication Styles : Use an understanding of communication styles to create effective communication in a variety of work and personal environments.
AST 4.2 - Create and Implement Plans : Create and implement plans for developing positive work relationships.
ALT 5 - Business Success
Apply problem-solving and critical-thinking skills to facilitate business success.
AST 5.1 - Alternative Solutions : Develop and evaluate alternative solutions to business problems.
AST 5.2 - Logic and Reason : Exercise logic and reasoning to analyze and evaluate ideas, proposals and solutions to problems.
AST 5.3 - Formulate Strategies : Formulate strategies used in common situations to inform, persuade, or entertain.
ALT 6 - Technical Marketing Skills
Employ technical marketing skills to understand and perform marketing, sales, and service activities.
AST 6.1 - Marketing Information : Gather, access, synthesize, evaluate and disseminate marketing-information to make business decisions.
AST 6.2 - Product/Service Mix : Obtain, develop, maintain and improve a product/service mix to respond to market opportunities.
AST 6.3 - Promotional Knowledge : Utilize promotional knowledge and skill for communicating information to achieve a desired outcome.
AST 6.4 - Marketing Strategic Plan : Develop and implement a marketing strategic plan.
ALT 7 - Create Marketing Materials
Create marketing materials and presentations while demonstrating innovation, creativity, and imagination.
AST 7.1 - Appropriate Topic : Describe how to select an appropriate topic for the audience.
AST 7.2 - Listener's Perspective : Explain what to look for when analyzing the audience and approaching the presentation from the listener's perspective.
AST 7.3 - Visual Aids : Discuss the variety of visual aids and how to make the best selection.
AST 7.4 - Time for Questions : Explain the value of including time for questions and describe how to handle these questions or objections.
AST 7.5 - Anxiety : Identify ways to overcome anxiety.
ALT 8 - Employability - Career Development
Implement employability and career development skills to obtain and progress in marketing, sales and service careers.
AST 8.1 - Job Search Strategy : Use goal setting, self exploration, writing a resume, and research to develop and act on a job search strategy.
AST 8.2 - Job Interviews : Prepare, practice, and perform effectively in job interviews
AST 8.3 - Career Success : Participate in activities to enhance career success in marketing, sales and service.
ALT 9 - Metacognitive Skills
Apply and demonstrate key professional metacognitive skills to facilitate business success and to progress in business, marketing, sales and service careers.
AST 9.1 - Collaboration : COLLABORATION: Students work effectively with others; respect diversity; are empathetic, cooperative, and willing to compromise; assume shared responsibility for group tasks; and communicate effectively in groups.
AST 9.2 - Communication : COMMUNICATION: Students effectively communicate and listen through oral, written, visual, and nonverbal formats in both formal and information situations.
AST 9.3 - Leadership : LEADERSHIP: Students inspire and influence others to achieve a common goal by capitalizing on strengths to coordinate tasks; motivating and guiding others; taking initiative and responsibility for outcomes; being decisive, assertive, and authoritative; developing others' skills; and negotiating conflict.
AST 9.4 - Self-Efficacy : SELF-EFFICACY: Students are confident in their ability to obtain academic success; persist to overcome challenges; and are not defeated by failure.
AST 9.5 - Integrity : INTEGRITY: Students work in a systematic and organized fashion to develop precise and accurate products that comply with procedures and directions; have high standards; and maintain personal and academic integrity.
AST 9.6 - Adaptability : ADAPTABILITY: Students respond and adapt well to change; are comfortable with ambiguity; adjust priorities and thinking in response to change; manage pressure and setbacks; and maintain an optimistic outlook.