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Sports Marketing Learning Targets

Business-Marketing, Sports Marketing

ALT 1 - Discovery

Discovers the world of sports marketing and the use of marketing to promote sports and non-sports businesses in sports.

AST 1.1 - Marketing Mix  :  Identify and understand the components of the marketing mix as it relates to sports marketing.

AST 1.2 - Sports Property  :  Identify reasons a sports property would utilize marketing.

AST 1.3 - Company  :  Identify reasons a sports property would utilize marketing.

AST 1.4 - Event Triangle  :  Compare components of the event triangle and summarize exchanges for each.

ALT 2 - Fan's Role

Assesses the fan’s role in sports marketing as a spectator & consumer; identifies and develops event relationships with customers and participants of a sports marketing event

AST 2.1 - Sports Participant  :  Illustrate the role of the fan as a sports participant.

AST 2.2 - Different Types of Sporting Events  :  Distinguish between different types of sporting events.

AST 2.3 - Fans as Part of Sport Audience  :  Recognize various ways that fans can be part of a sport audience.

ALT 3 - Corporate Partners

Evaluates the role of corporate partners (sponsors) in sports marketing; discovers the importance and elements used in developing a sponsorship proposal to attract businesses to sporting events; and develops, manages, and executes sponsorship offerings for a sports marketing event

AST 3.1 - Sponsorship  :  Understand the concept of sponsorship.

AST 3.2 - Sponsorship Process  :  Understand the sponsorship process.

AST 3.3 - Sponsorship Evaluation  :  Discuss sponsorship evaluation methods and measurement.

ALT 4 - Event Marketing

Discovers the processes used in creating a sports marketing plan for a team or event; develops elements and tools used in implementing and managing a sports marketing event

AST 4.1 - Sports Properties  :  Define and explain event components and sports properties.

AST 4.2 - design Components  :  Identify and design components of an event.

AST 4.3 - Sportscape  :  Identify & incorporate Sportscape in event marketing considerations.

AST 4.4 - Evaluation for Events  :  Discuss and review means of evaluation for events.

AST 4.5 - Licensing Agreements  :  Discuss and review licensing agreements.

ALT 5 - Promotion Campaign

Discover the importance and elements used in developing a sports marketing promotion campaign.

AST 5.1 - Roles and Goals  :  Identify the roles and goals of promotions.

AST 5.2 - Promotional Mix  :  Understand how the elements of the promotional mix are integrated together to form a campaign.

AST 5.3 - Promotion Plan  :  Develop a promotion plan for an event or sports property.

ALT 6 - Sponsorship Proposal

Discover the importance and elements used in developing a sponsorship proposal to attract non-sports businesses to sporting events.

AST 6.1 - Sponsorship Planning  :  Identify the need for sponsorship planning (marketing through sports).

AST 6.2 - Sponsorship Proposal  :  Develop a sponsorship proposal for a sports event or property.

ALT 7 - Sports Marketing Plan

Discover the processes used in developing a sports marketing plan for a team or event.

AST 7.1 - Components  :  Determine the components of a sports marketing plan

AST 7.2 - Promotion Plan  :  Explain the role of a promotion plan in a sports marketing plan.

AST 7.3 - Sponsorship Proposal  :  Explain the role of a sponsorship proposal in a sports marketing plan.

AST 7.4 - Develop  :  Develop a sports marketing plan for a team or event.

ALT 8 - Sports Marketing Event

Create and plan a sports marketing event.

AST 8.1 - Identify and Define  :  Identify and define sports marketing and event offerings in a sports marketing setting.

AST 8.2 - Budget and Cash Flow  :  Identify budget and cash flow issues for a sports marketing event.

AST 8.3 - Event Location   :  Identify and determine the importance of event location in a sports marketing event.

ALT 9 - Sponsorship Offerings

Identify and develop sponsorship offerings for a sports marketing event.

AST 9.1 - Sponsorship Proposal  :  Understand and develop a sponsorship proposal and contract.

AST 9.2 - Sales Process  :  Understand and develop a sponsorship proposal and contract.

AST 9.3 - Sponsorship Evaluation  :  Discuss sponsorship evaluation methods and measurement.

ALT 10 - Event Relationships

Identify and develop event relationships with customers and participants of a sports marketing event.

AST 10.1 - Consumer Markets  :  Identify consumer markets, ticketing issues and promotion options for an event.

AST 10.2 - Event Relations  :  Discuss and plan for event relations with participants and athletes.

AST 10.3 - Media Distribution  :  Assess broadcast rights, media options, contracts, and programming issues in securing media distribution of an event.

ALT 11 - Elements and Tools

Develop elements and tools used in implementing and managing a sports marketing event.

AST 11.1 - Atmosphere Opportunities  :  Explain and evaluate atmosphere opportunities at an event.

AST 11.2 - Staffing Issues  :  Identify staffing issues and their effect on event operations.

AST 11.3 - Post-Event Management  :  Describe and plan for event and post-event management.

ALT 12 - Metacognitive Skills

Apply and demonstrate key professional metacognitive skills to facilitate business success and to progress in business, marketing, sales and service careers.

AST 12.1 - Collaboration  :  COLLABORATION: Students work effectively with others; respect diversity; are empathetic, cooperative, and willing to compromise; assume shared responsibility for group tasks; and communicate effectively in groups.

AST 12.2 - Communication  :  COMMUNICATION: Students effectively communicate and listen through oral, written, visual, and nonverbal formats in both formal and information situations.

AST 12.3 - Leadership  :  LEADERSHIP: Students inspire and influence others to achieve a common goal by capitalizing on strengths to coordinate tasks; motivating and guiding others; taking initiative and responsibility for outcomes; being decisive, assertive, and authoritative; developing others' skills; and negotiating conflict.

AST 12.4 - Self-Efficacy  :  SELF-EFFICACY: Students are confident in their ability to obtain academic success; persist to overcome challenges; and are not defeated by failure.

AST 12.5 - Integrity  :  INTEGRITY: Students work in a systematic and organized fashion to develop precise and accurate products that comply with procedures and directions; have high standards; and maintain personal and academic integrity.

AST 12.6 - Adaptability  :  ADAPTABILITY: Students respond and adapt well to change; are comfortable with ambiguity; adjust priorities and thinking in response to change; manage pressure and setbacks; and maintain an optimistic outlook.