Student Store Learning Targets
Business-Mktg, Student Store
ALT 1 - Marketing and Merchandising Concepts
Students will understand basic marketing and retail merchandising concepts.
AST 1.1 - Marketing Terminology : Know and understand the definitions of basic marketing terminology.
AST 1.2 - Functions of Marketing : Know and understand the seven functions of marketing.
AST 1.3 - Marketing Activities : Determine forms of economic utility created by marketing activities.
ALT 1.4 - Marketing Concepts : Know and understand the marketing concept. Define the marketing concept.
ALT 2 - Marketing Mix
Students will understand the marketing mix.
AST 2.1 - Segmentation and Elements : Know and understand market segmentation and target marketing elements.
AST 2.2 - Roles and Research : Know and understand the role of the marketing mix and research in a retail store.
ALT 3 - Customer Service
Students will understand the importance of customer service and its impact on a retail business.
AST 3.1 - Selling and Customer Service : Understand the selling process and the importance of customer service.
ALT 4 - Store Operations
Students will have an understanding of the mechanics of operating a retail store.
AST 4.1 - Understanding Operations : Understand how to make a retail store operational.
AST 4.2 - Store Management : Understand the basics of handling cash, maintaining the store, and establishing policies and procedures.
AST 4.3 - Store Security : Understand the measures used in securing a retail store.
ALT 5 - Promotions
Students will understand the importance of promotion in a retail business.
AST 5.1 - Elements for Promotions : Understand the elements involved in promoting a business, including sales promotion, visual merchandising, advertising, and publicity.
ALT 6 - Business Management
Apply and demonstrate key professional metacognitive skills to facilitate business success and to progress in business, marketing, sales, and service careers.
AST 6.1 - Collaboration : Students work effectively with others; respect diversity; are empathetic, cooperative, and willing to compromise; assume shared responsibility for group tasks; and communicate effectively in groups.
AST 6.2 - Communication : Students effectively communicate and listen through oral, written, visual, and nonverbal formats in both formal and information situations.
AST 6.3 - Leadership : Students inspire and influence others to achieve a common goal by capitalizing on strengths to coordinate tasks; motivating and guiding others; taking initiative and responsibility for outcomes; being decisive, assertive, and authoritative; developing others' skills; and negotiating conflict.
AST 6.4 - Self-Efficacy : Students are confident in their ability to obtain academic success; persist to overcome challenges; and are not defeated by failure.
AST 6.5 - Integrity : Students work in a systematic and organized fashion to develop precise and accurate products that comply with procedures and directions; have high standards; and maintain personal and academic integrity.
AST 6.6 - Adaptability : Students respond and adapt well to change; are comfortable with ambiguity; adjust priorities and thinking in response to change; manage pressure and setbacks; and maintain an optimistic outlook.