SHS Marketing

Introduction to Business

This course is designed to provide an introduction into the world of business by examining the foundational concepts in economics and how economic factors impact business income statements. The course will also introduce topics such as; business organization, personal finance, accounting, marketing, entrepreneurship, and technology. The course will introduce students to the rapidly changing business world through the tools of technology. Students will use technology to learn about how major companies began and what they did to succeed. Students will learn what it takes to be employed in the business world. The course culminates in a project that requires students to write a business plan for starting a new business. Students have the option to participate in DECA.

• 0.5 Credits (1 semester)
• 9-12 grade

 

Marketing I

Marketing and sales are key to any successful business. This course gives students an introduction to the concepts of marketing and potential marketing careers. A variety of marketing aspects are covered to give students a wide range of marketing knowledge that can be applied in numerous business and personal situations. Learning activities include current events in business, readings, and individual and group projects. Topics include marketing theory, promotion, advertising, product planning, display, communications, the economy, the retail environment, market segmentation, pricing, business operations, and entrepreneurship. Students have the option to participate in DECA.

• 1.0 Credit (2 semesters)
• 10-12 grade

 

Accounting I

This course will give students a range of accounting concepts that apply to a variety of business situations, as well as many of the personal finance concepts necessary in the real world. Students will gain an understanding for how a proprietorship conducts business activities from its first day in existence through the reporting of balance sheets and income statements. Accounting topics will include debits, credits, journals, ledgers, and the ethics of accounting. This course also includes in-depth study of the world of finance, including how to invest in the stock market, the importance of putting money away early in life, and how an understanding of accounting can assist in the management of personal finance. Other issues discussed will include the use of checks, debit cards, and credit cards, and the dangers and pitfalls that exist in today’s electronic marketplace. Students in this course will also use Sunset High School’s business computer lab extensively.

• 1.0 Credit (2 semesters)
• 10-12 grade

 

Business Law 

The course offers an overview of the legal environment of business. Students will examine current events in personal law and business law as they concern the individual. They will also work to gain an understanding of basic legal vocabulary. Topics to be covered include: US Constitution, rules of law that apply to business transactions, crimes, contracts, employment law, tax law, sales transactions, insurance law, consumer protection, and credit. The scope of the course will include the social responsibilities and the ethical considerations of business and the individuals within business organizations. As a culminating project, students may participate in mock trials. Many classic legal movies are used to show students important legal topics. Each day in class students will be asked to make and defend rulings on a variety of legal topics. Students who take this class will become extremely well informed. Students have the option to participate in DECA.

• 0.5 Credits (1 semester)
• 10-12 grade

Marketing II

Marketing II is a continuation of Marketing I work. The course explores advertising in-depth including the promotional mix and the purchasing and placing of media, the steps of the sale process, social responsibility, sports marketing, entrepreneurship, business communications, and market research. In addition, the course explores how organizational characteristics affect worker productivity and group dynamics. The course will build on skills developed in Marketing I by applying the concepts to real world situations. In addition to coursework, students will explore the benefits of business careers by researching various occupational areas. Topics will be examined through guest speakers, current events, case studies and culmination projects. Most units will contain a project utilizing technology components including Google Drive. The Marketing II course offers dual credit through PCC at no additional cost to students. Students have the opportunity to receive college level credit for MSD 107: Organizations & People (3 credit hours). Students have the option to participate in DECA.

• 1 Credit (2 semesters)
• 11-12 grade

 

Marketing III

Marketing III builds upon what students have learned in the Sunset High School Business Program. This course is designed to continue to develop students’ knowledge and understanding of business and marketing theories and practices, as well as their ability to apply a range of tools and techniques to real business situations at local, national and international levels. Specific topics in this course include: the marketing mix elements, target markets for consumers and industrial products, marketing strategies, customer behavior, international & business marketing, market planning, promotion and operations management. Students have the opportunity to earn dual credit through PCC for BA 223: Principles of Marketing course (4 credit hours) at no additional cost. Students will also participate in job shadows and have the option to participate in DECA.

• 1 Credit (2 semesters)
• 12 grade

Students can participate in additional related activities such as: 

• Business students can join DECA, a Career and Technical Student Organization that prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.  Student members of DECA learn and practice workplace skills through state and international competitions.
• Students have the opportunity to work in Sunset’s student store in order to develop a thorough understanding of all store operations and learn to function productively within a team.  

Students may earn dual credit for some high school course work in this program.
 

Click here for the Sunset High School Marketing program website.