Marketing 2 Learning Targets
Business-Marketing, Marketing 2
ALT 1 - Marketing Principles
Students will have an understanding of fundamental marketing principles.
AST 1.1 - Understanding Marketing : Understand that marketing is all around us.
AST 1.2 - Understanding Private Enterprise : Understand the concept of private enterprise.
AST 1.3 - The Marketing Mix : Understand the marketing mix or 4P's of marketing.
ALT 2 - Market Research
Students will gain an understanding of marketing research.
AST 2.2 - Market Segmentation : Understand the concept of market segmentation.
AST 2.1 - Market Identification : Understand the concept of market and market identification.
AST 2.3 - Evaluating Market Plans : Understand the importance of evaluating marketing plans.
AST 2.4 - Collecting Data : Students will understand methods to collect secondary data: internal company data, internet sources, federal and state government sources, trade organizations.
AST 2.5 - Research Process : Students will understand the marketing research process.
AST 2.6 - Methods to Analyze and Present : Students will understand methods to analyze and present research data: charts, graphs, and percentages.
ALT 3 - Components
Students will understand the components of a marketing campaign.
AST 3.1 - Promotional Mix : Students will understand the elements of the promotional mix: advertising, public relations, personal selling, and sales promotion.
AST 3.2 - Budgets : Students will understand marketing budgets.
AST 3.3 - Marketing Plan : Students will understand how the marketing mix elements are blended into a cohesive marketing plan.
ALT 4 - Business Presentation
Students will understand how to give a business presentation.
AST 4.1 - Organize a Presentation : Students will learn methods to organize a presentation.
AST 4.2 - Coordinate Members : Students will understand how to coordinate group members in a business presentation.
AST 4.3 - Visual Aides : Students will learn how to properly use visual aides.
ALT 5 - Sales Channels
Students will understand the concepts and processes needed to identify, select, monitor, and evaluate sales channels.
AST 5.1 - Channel Management : Explain the nature and scope of channel management.
AST 5.2 - Channels of Distribution : Explain the nature of channels of distribution.
ALT 6 - Apply and Demonstrate Skills
Apply and demonstrate key professional metacognitive skills to facilitate business success and to progress in business, marketing, sales, and service careers.
AST 6.1 - Collaboration : Students work effectively with others; respect diversity; are empathetic, cooperative, and willing to compromise; assume shared responsibility for group tasks; and communicate effectively in groups.
AST 6.2 - Communication : Students effectively communicate and listen through oral, written, visual, and nonverbal formats in both formal and information situations.
AST 6.3 - Leadership : Students inspire and influence others to achieve a common goal by capitalizing on strengths to coordinate tasks; motivating and guiding others; taking initiative and responsibility for outcomes; being decisive, assertive, and authoritative; developing others' skills; and negotiating conflict.
AST 6.4 - Self-Efficacy : Students are confident in their ability to obtain academic success; persist to overcome challenges; and are not defeated by failure.
AST 6.5 - Integrity : Students work in a systematic and organized fashion to develop precise and accurate products that comply with procedures and directions; have high standards; and maintain personal and academic integrity.
AST 6.6. - Adaptability : Students respond and adapt well to change; are comfortable with ambiguity; adjust priorities and thinking in response to change; manage pressure and setbacks; and maintain an optimistic outlook.