Sports Marketing Learning Targets
Business-Marketing, Sports Marketing
ALT 1 - Discovery
Discovers the world of sports marketing and the use of marketing to promote sports and non-sports businesses in sports.
AST 1.1 - Marketing Mix : Identify and understand the components of the marketing mix as it relates to sports marketing.
AST 1.2 - Sports Property : Identify reasons a sports property would utilize marketing.
AST 1.3 - Company : Identify reasons a sports property would utilize marketing.
AST 1.4 - Event Triangle : Compare components of the event triangle and summarize exchanges for each.
ALT 2 - Fan's Role
Assesses the fan’s role in sports marketing as a spectator & consumer; identifies and develops event relationships with customers and participants of a sports marketing event
AST 2.1 - Sports Participant : Illustrate the role of the fan as a sports participant.
AST 2.2 - Different Types of Sporting Events : Distinguish between different types of sporting events.
AST 2.3 - Fans as Part of Sport Audience : Recognize various ways that fans can be part of a sport audience.
ALT 3 - Corporate Partners
Evaluates the role of corporate partners (sponsors) in sports marketing; discovers the importance and elements used in developing a sponsorship proposal to attract businesses to sporting events; and develops, manages, and executes sponsorship offerings for a sports marketing event
AST 3.1 - Sponsorship : Understand the concept of sponsorship.
AST 3.2 - Sponsorship Process : Understand the sponsorship process.
AST 3.3 - Sponsorship Evaluation : Discuss sponsorship evaluation methods and measurement.
ALT 4 - Event Marketing
Discovers the processes used in creating a sports marketing plan for a team or event; develops elements and tools used in implementing and managing a sports marketing event
AST 4.1 - Sports Properties : Define and explain event components and sports properties.
AST 4.2 - design Components : Identify and design components of an event.
AST 4.3 - Sportscape : Identify & incorporate Sportscape in event marketing considerations.
AST 4.4 - Evaluation for Events : Discuss and review means of evaluation for events.
AST 4.5 - Licensing Agreements : Discuss and review licensing agreements.
ALT 5 - Promotion Campaign
Discover the importance and elements used in developing a sports marketing promotion campaign.
AST 5.1 - Roles and Goals : Identify the roles and goals of promotions.
AST 5.2 - Promotional Mix : Understand how the elements of the promotional mix are integrated together to form a campaign.
AST 5.3 - Promotion Plan : Develop a promotion plan for an event or sports property.
ALT 6 - Sponsorship Proposal
Discover the importance and elements used in developing a sponsorship proposal to attract non-sports businesses to sporting events.
AST 6.1 - Sponsorship Planning : Identify the need for sponsorship planning (marketing through sports).
AST 6.2 - Sponsorship Proposal : Develop a sponsorship proposal for a sports event or property.
ALT 7 - Sports Marketing Plan
Discover the processes used in developing a sports marketing plan for a team or event.
AST 7.1 - Components : Determine the components of a sports marketing plan
AST 7.2 - Promotion Plan : Explain the role of a promotion plan in a sports marketing plan.
AST 7.3 - Sponsorship Proposal : Explain the role of a sponsorship proposal in a sports marketing plan.
AST 7.4 - Develop : Develop a sports marketing plan for a team or event.
ALT 8 - Sports Marketing Event
Create and plan a sports marketing event.
AST 8.1 - Identify and Define : Identify and define sports marketing and event offerings in a sports marketing setting.
AST 8.2 - Budget and Cash Flow : Identify budget and cash flow issues for a sports marketing event.
AST 8.3 - Event Location : Identify and determine the importance of event location in a sports marketing event.
ALT 9 - Sponsorship Offerings
Identify and develop sponsorship offerings for a sports marketing event.
AST 9.1 - Sponsorship Proposal : Understand and develop a sponsorship proposal and contract.
AST 9.2 - Sales Process : Understand and develop a sponsorship proposal and contract.
AST 9.3 - Sponsorship Evaluation : Discuss sponsorship evaluation methods and measurement.
ALT 10 - Event Relationships
Identify and develop event relationships with customers and participants of a sports marketing event.
AST 10.1 - Consumer Markets : Identify consumer markets, ticketing issues and promotion options for an event.
AST 10.2 - Event Relations : Discuss and plan for event relations with participants and athletes.
AST 10.3 - Media Distribution : Assess broadcast rights, media options, contracts, and programming issues in securing media distribution of an event.
ALT 11 - Elements and Tools
Develop elements and tools used in implementing and managing a sports marketing event.
AST 11.1 - Atmosphere Opportunities : Explain and evaluate atmosphere opportunities at an event.
AST 11.2 - Staffing Issues : Identify staffing issues and their effect on event operations.
AST 11.3 - Post-Event Management : Describe and plan for event and post-event management.
ALT 12 - Metacognitive Skills
Apply and demonstrate key professional metacognitive skills to facilitate business success and to progress in business, marketing, sales and service careers.
AST 12.1 - Collaboration : COLLABORATION: Students work effectively with others; respect diversity; are empathetic, cooperative, and willing to compromise; assume shared responsibility for group tasks; and communicate effectively in groups.
AST 12.2 - Communication : COMMUNICATION: Students effectively communicate and listen through oral, written, visual, and nonverbal formats in both formal and information situations.
AST 12.3 - Leadership : LEADERSHIP: Students inspire and influence others to achieve a common goal by capitalizing on strengths to coordinate tasks; motivating and guiding others; taking initiative and responsibility for outcomes; being decisive, assertive, and authoritative; developing others' skills; and negotiating conflict.
AST 12.4 - Self-Efficacy : SELF-EFFICACY: Students are confident in their ability to obtain academic success; persist to overcome challenges; and are not defeated by failure.
AST 12.5 - Integrity : INTEGRITY: Students work in a systematic and organized fashion to develop precise and accurate products that comply with procedures and directions; have high standards; and maintain personal and academic integrity.
AST 12.6 - Adaptability : ADAPTABILITY: Students respond and adapt well to change; are comfortable with ambiguity; adjust priorities and thinking in response to change; manage pressure and setbacks; and maintain an optimistic outlook.