BHS Marketing

Marketing I

Marketing 1 is open to students who are interested in learning about the many activities, responsibilities, and services involved with business and marketing. In Marketing I, the student will be exposed to branding, sales, promotion, social responsibility, fashion and retail marketing, travel and tourism marketing, green marketing, digital marketing, and product management.

• 1.0 Credit (2 semesters)
• 9-12 grade

Marketing II 

Marketing II is a continuation of Marketing I looking at marketing topics from a creative and business sense. Topics covered include advertising, sales, organizational behavior, market research, business ethics and visual merchandising.

• 1 Credit (2 semesters)
• 10-12 grade

Digital Marketing 

Digital Marketing focuses on the development of effective marketing plans within a dynamic digital environment. Students will explore how to coordinate marketing initiatives across online and offline channels and between desktop and mobile audiences to show how various disciplines within digital marketing are interrelated. In addition to understanding the tools and techniques required to create a digital marketing plan, students both develop the skills to manage an online presence and put those skills into action. The focus of the class will be developing and implementing a holistic Internet and social media marketing strategy.

• 1 Credit (2 semesters)
• 10-12 grade

Sports and Event Marketing

Sports Marketing is an introduction to the intersection of sports, entertainment, business, and society through project management including product development, pricing, licensing, and sponsorship. Throughout the year, students study the elements of event marketing and project management through the development of a comprehensive marketing plan for an event or organization. Students also gain hands-on experience during the production of Week of Wishes, consisting of Swishes & Wishes and Jam the Dam.

• 1 Credit (2 semesters)
• 10-12 grade

Marketing Management 

Marketing Management focuses on management and leadership skill development. Students will be required to apply their knowledge of management and leadership by planning, organizing and controlling activities for the student store, The Pond, BHS To-Go and BHS Spirit gear student-run enterprises. This course emphasizes the importance of teamwork, responsibility, and decision-making. A large part of this course is hands-on learning running the three companies. Through the curriculum and learning experiences, students will explore career fields of management, marketing, sales, human relations, accounting.

• 1 Credit (2 semesters)
• 11-12 grade

Marketing Seminar 

Marketing Seminar is the capstone course for the Business & Marketing program, and it challenges students to demonstrate and display their mastery of skills and knowledge through DAMedia, a student-run marketing agency. In addition to their agency work with real clients, students focus on professional communication, leadership development, a career exploration, including multiple guest speakers, field trips, and building a functional portfolio of experience. 

• 1 Credit (2 semesters)
• 12 grade

Students can participate in additional related activities such as: 

Students have the opportunity to work in Beaverton's student store, "The Pond",  in order to develop a thorough understanding of all store operations and learn to function productively within a team. 

Advanced student engage with industry partners while working with outside clients in their student-run agency, DAMedia.

Students may earn dual credit for some high school course work in this program.
 

Industry Advisory Board
Thank you to the following business partners who support our teachers and help to ensure that students are prepared for their post-secondary and career plans after high school.

• New Seasons Market
• Nike
• Hillsboro Hops
• First Tech Federal Credit Union
• ESPN
• Gorilla Agency
• Brand Mechanic
• Curvy Chic Closet
• Julie Chats