Marketing I
This is an introductory course to prepare students for careers in the marketing and retail field, as well as a business major in college. Students will learn skills in the following marketing areas: store operations, economics, marketing segmentation, product planning, pricing and merchandise math, advertising and promotion, display principles, and entrepreneurship. Students enrolled in a marketing class are eligible to participate in the activities of DECA, an association of marketing and accounting students, as well as work in “The Lair,” Westview’s student store.
- 1.0 Credit (2 semesters)
- 10-12 grade
Accounting I
Accounting I is an introductory course designed to meet the needs of students who intend to pursue a career in business, whether they are majoring in business in college or intend to enter the job market after graduation. Students acquire an understanding of basic accounting principles and procedures. They also become familiar with accounting terminology, financial records, forms, and statements used for both a service and merchandising business. They will also develop a business plan for a new small business. Students enrolled in an accounting class are eligible to participate in DECA, an association of Marketing and Accounting students, and may also work in “The Lair,” Westview’s student store.
- 1 Credit (2 semesters)
- 9-12 grade
Personal Finance
This course is designed to increase financial literacy and will help students gain control over the financial impact of the choices they make. The topics will focus on employability, career development, budgets, and money management (including credit management, college planning, saving and investing, as well as taxes). Studies in these subjects will assist students in making important life decisions and prepare them to be knowledgeable consumers.
- 0.5 Credits (1 semester)
- 9-12 grade
Introduction to Sports Marketing
Students learn the principles of sports and event marketing through textbook concepts, class notes and discussion, Internet research, and completion of a semester-long group project. Students create and manage a professional sports franchise, simulating real-world decisions and tasks of sports marketing business professionals. Decisions include team branding, player acquisition, personnel decisions, market analysis and city selection, stadium location and design, sponsorship and revenue streams, media presentation and merchandising. This class requires a basic awareness of sports teams and athletes.
- 0.5 Credits (1 semester)
- 9-12 grade
Fashion and Retail Marketing
This is an introductory course to the retail industry and the merchandising of products and services. It will focus on the evolution and movement of fashion and retail, career development, merchandising, promotion, and business strategy. This course does not include garment design or production.
- 0.5 Credits (1 semester)
- 9-12 grade
Business Law
The course offers an overview of the legal environment of business. Students will examine current events in business law as they concern the individual. Topics to be discussed include rules of law that apply to business transactions, contracts, sales transactions, consumer protection, employment and landlord/tenant issues. The scope of the course will include the social responsibilities and the ethical considerations of business and the individuals within business organizations.
- 0.5 Credit (1 semester)
- 10-12 grade
Digital Marketing
Students will learn how to utilize current and emerging technology to achieve traditional marketing objectives, including branding, promotion, sales, customer engagement and building effective customer relationships. Focus will be on creative use of social media, mobile and Internet technology as pieces of larger marketing and promotional plans. This hands-on course will cover current trends and best practices, while also encouraging new ideas and applications of technology.
- 0.5 Credit (1 semester)
- 9-12 grade
