Fashion Retail Marketing Learning Targets
Business-Marketing, Fashion Retail Marketing
ALT 1 - Understanding the Fashion Industry
Understand the development of fashion and the fashion industry.
AST 1.1 - Satisfying Needs : I can recognize how clothing satisfies various needs.
AST 1.2 - Apparel Categories : I can classify apparel categories.
AST 1.3 - Stages of Fashion : I can identify the fashion cycle and describe what happens in each stage.
AST 1.4 - Contributing Factors : I can identify factors that contributed to the development of the apparel industry.
AST 1.5 - Identifying Designers : I can identify fashion designers and understand their contributions to fashion.
AST 1.6 - Identifying Retailers : I can identify types of fashion retailers.
ALT 2 - Fashion Promotion
Understand the principles of fashion promotion.
AST 2.1 - Marketing : I can understand market segmentation and target marketing.
AST 2.2 - Promotional Mix : I can understand the promotional mix.
AST 2.3 - 4 P's of Marketing : I can identify the 4 Ps of Marketing.
AST 2.4 - Printing Advertising : I can identify the main components of printing advertising.
ALT 3 - Visual Merchandising
Understand the principles of visual merchandising.
AST 3.1 - Elements of Color : I can understand the elements of color.
AST 3.2 - Elements of Design : I can understand the elements of design.
AST 3.3 - Visual Merchandising : I can understand the elements of visual merchandising.
AST 3.4 - Elements of Display : I can understand the elements of display design and preparation.
ALT 4 - Skill Demonstration
Apply and demonstrate key professional metacognitive skills to facilitate business success and to progress in business, marketing, sales, and service careers.
AST 4.1 - Collaboration : Students work effectively with others; respect diversity; are empathetic, cooperative, and willing to compromise; assume shared responsibility for group tasks; and communicate effectively in groups.
AST 4.2 - Communication : Students effectively communicate and listen through oral, written, visual, and nonverbal formats in both formal and information situations.
AST 4.3 - Leadership : Students inspire and influence others to achieve a common goal by capitalizing on strengths to coordinate tasks; motivating and guiding others; taking initiative and responsibility for outcomes; being decisive, assertive, and authoritative; developing others' skills; and negotiating conflict.
AST 4.4 - Self Efficacy : Students are confident in their ability to obtain academic success; persist to overcome challenges; and are not defeated by failure.
AST 4.5 - Integrity : Students work in a systematic and organized fashion to develop precise and accurate products that comply with procedures and directions; have high standards; and maintain personal and academic integrity.
AST 4.6 - Adaptability : Students respond and adapt well to change; are comfortable with ambiguity; adjust priorities and thinking in response to change; manage pressure and setbacks; and maintain an optimistic outlook.